Module 6: Communication Media

Activity 6.1. How do interpersonal media differ from the mass media?

Activity 6.2. Based on your experience and knowledge, answer the following questions:

1. Which medium do households all over the Philippines most commonly owned? Radio is the most commonly owned, next to TV.

2. Which medium do households least commonly own over the Philippines?

Newspaper and magazine, aside from being expensive, they are less interactive.

3. Which medium are most Filipinos exposed to? Which medium are they least exposed to? Filipinos are hooked on tv and radio. I think the number of Filipinos reading newspaper has been less.

4. Which medium do they depend on most for information of current events or issues? Those who have access to internet and electricity get their news from social media and TV, however, in rural areas, radio is still the most popular.

Activity 6.3. Place a check on the boxes of the statement that explain some of the impact of new communicating technology on development:

( ) Job displacements (x) More, generally better jobs generated (x) Globalization (x) Streamlining of business opportunities (x) Reducing importance of middle management (x) Change definitions of community (x) Focus on credibility of sources (x) Offer new ways of learning